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As fanatics of soccer, we work hard to provide our consumers with cool programs, promotions, and special experiences to give them an inside look into the league.

NBA tapping into growing Mexican market

Please describe the differences between branding a product to the Hispanic consumer and other consumers? A lot of work and attention to detail goes into marketing authentically to Latino consumers. If we get the mix of research and communication elements right, our consumer will instantly feel connected to the piece and respond positively to our brand.

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What advice do you have for younger executives interested in brand management? What skill set do you need to succeed? Brand management is an amazing career. H Code Media , the leader in digital advertising for the US Hispanic market by using its platform to connect brands with this audience Forbes Agency Council is an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies.

Forbes CommunityVoice Connecting expert communities to the Forbes audience. What is This?

Share to facebook Share to twitter Share to linkedin. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? Parker Morse Forbes Councils. Read More.

Six Facts About The Hispanic Market That May Surprise You

Forbes Agency Council CommunityVoice. They are five times more likely to share the content they see and recommend it to friends.


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So in a way, your company is gaining more micro-influencers through the investment of a couple of larger LatinX influencers. As the Hispanic community continues to grow, their digital influence expands. In order to tap into that market and into that influence, your company should explore the use of LatinX influencers. Not sure how to go about creating this connection? Vaquero Advertising can help!

Affiliate Marketing-Learn How To Tap Into The Hispanic Market Without Speaking Spanish

As a Hispanic marketing agency, we pride ourselves in networking and have established personal connections with various members of the Hispanic community. As a Dallas marketing agency, we have established connections here, and across the state as well.

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We can connect your brand to Hispanic influencers, and market your brand in a variety of ways. Contact us today and let us expand your cultural entourage! Image from Getty Images: Creative