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Thanks Philip. I think you should indeed start writing :. If its selling well, expand the business to udemy. This is a fantastic post — in fact it is almost an ebook in itself! Great case study, Spencer! I just launched my first book 10k words yesterday and will see the result. Thank you for your ebook promoting tips! Great case study…shared so much detail it is really helpful! Not in the cards for me right now but possibly in the future and if so thanks for creating such a great resource! Will refer people here when they ask about Amazon and Publishing EBooks.

Writing a book and publishing on Amazon may be easy but getting more sales to your Amazon ebooks is not at all an easy task and it requires a lot of patience and time for you to understand how things actually work. Creating content for your ebook becomes much easier than you think and also you can target the right people to promote your ebooks to make more sales in the long run through Amazon.

That is just awesome. But now i see the potential. With my business plans already set for the upcoming year and now THIS i can already see that is gonna be exciting. Thanks Juanita! Thanks for this great post! A lot of useful information, very detailed and action oriented. I was skeptical about it but now I am actually quite interested! After Apennyshaved, there were like 20 sites with the same Splash theme about same razors. But with shitty content. My original plan was to use the eBook to help build my list as a free incentive for a brand new website.

Knowing what you know now…. I know this would depend on the determining factors such as demand as you have pointed out above. But you have the unique insight into both methods. Awesome resource Spencer — thanks so much. How are your reviews running now in terms of stars? Steve Scott talks about not worrying so much about reviews, but they are important. Thanks again! Thanks for the rich information! I have experience creating audio books — read along juvenile and audio only.

Do you know if the eBook format, Kindle or other, can be employed successfully for this type of product? Happy to be on your mailing list. I do know that you can sell audio versions of your book side by side with the kindle versions. Perhaps its worth taking your audios and creating a text kindle version. Impressive post Spencer! That actually got me thinking about publishing my own book. Thanks Sebastian! Actually the next podcast will be with Brian Dean from Backlinko. Ah great, Brian always has some great insights into linkbuilding and general SEO stuff.

Looking forward to the podcast! Just incredible guys! A tight, succinct and detailed look at getting your first book published on Amazon. I love it…. Thanks Brett! This post is awesome! Do you use separate amazon accounts for your books and affiliate? I was just wondering if I should keep it all in one or make them separate. Actually, they are already on separate platforms. Thanks so much for all the great info Spencer. One question I have for you is how long did it take you to from the point you decided to write your book till was published and successful? Thanks Chris. The entire process from idea to launch was really not that long.

I believe it took us around 3 months from idea to launch; however, a lot of that time was just us putting the book on the back burner as we worked on other projects. We have already started our second book, and we expect the entire process from idea to launch to take about 30 days now that we know what we are doing. Potential authors will definitely be able to succeed following the steps outlined above. The most important? Topic selection and a great cover! I agree…topic selection and a great cover are vitally important. Glad you enjoyed the post! Man this is really great. But by putting just a little more effort into it and trying to actually write something good, look what you can do!

Build leads, get traffic, make money, and give great info as well. Thanks a lot guys once again for your amazing case studies! Yep, we are a bit blown away as well. The idea with the book initially was really to just be a lead generation tool, with the hopes that we might sell a few copies. Well, now we are selling so many copies that we are re-directing a lot of resources to expand our Kindle business. I have 10 Kindle books published under pen names over 2 years. All 10 bring in money every month but 5 turned out to be winners.

All I do now is set up a promo each week for one of the books. Free Kindle promos are o. I use some of the free services you mentioned. Whenever possible, I use paid promos that let you use your current book price or a discounted price. But free promos are helpful when you have a new book. Thanks for the great tips Sandy!

Very cool that you are now essentially always able to be in promotion mode with your books…great idea. I can see huge potential there…fantastic strategy. Hi Spencer. Out of curiosity, are your books Fiction or Non Fiction? I have been hesitant to try these paid promos, but I think I should experiment! Its been said a few times already, but awesome post.

This is pretty in-depth case study that will help tons of folks go craddle to grave and launch their first Ebook! Knowing the success your seeing with this Ebook related to your new Authority site, are you thinking about going back and creating Ebooks for any of your other existing niche sites A Penny Shaved, the sites you purchased in , etc… or is this more of a tool you see moving forward as you create new online assets? We could write several dozen books in this niche and still not have tapped out all the potential.

So, we plan on sticking with our one website, one niche, and just dominating and growing it for the long term. Great post! Congrats on your ebook success! One question, do you need to deal with sales tax on the ebooks? That is probably different in all 50 states. Does Amazon help with this? Seems like it would be a big pain…. HUGE post and congrats on the success of the launch! Great Post Spencer! I was actually surprised when I read the post title about Kindle because you usually share stuff before trying. However, keep it coming.

Congrats on the success guys! Ever since I first heard a Steve Scott interview I have been mulling over launching a series of e-books. I think you guys finally threw some gas on the fire for me to get going! Hoping to launch my first titles in Definitely flagging your email to this post for future reference!

Sounds good Russ! I think you just need to pull the trigger and go through the process. Great job! Most groups allow you to set up an event and message the members to invite them to your book party. When I do mine I do extra prize draws for people who leave reviews, random winners from people who comment — anything to drive activity and visibility to my book.

When I did that I got an extra downloads, but it was a good afternoon of work. Thanks for stopping by Sarah! I was more than happy to link to your site…has a lot of great resources that people should check out. And thanks for sharing the additional tips on book parties and ads on Facebook. Lots of great ideas for people to get more exposure to their books. Sometimes a complimentary review that mentions a mild negative, can be more powerful than a gushing complimentary one.

Is seems more honest because it is. Hi Sarah! Any resources on how to get the most downloads for your buck? I just hit publish and will have my free days start in about 8 days, and would love to get those results. Probably next to spamming Google to death, Amazon is just 2nd in line with fake reviews all over the place.

Would you buy a book that does not have reviews? There is a ton of info about well known authors that payed thousands of dollars for getting sales in the thousands. This post may help you in identifying how many books one can sell based on their rank. Thanks for that resource.

We simply reached out to people we knew who might like the book my Aunt works in our field, for instance and asked for an honest review. I agree…I would never recommend people buying reviews or otherwise trying to game the Amazon system. Spencer, and Perrin, I hate to be repetitious, but just have to echo the sentiments of the earlier comments.

I still enjoy muddling around with affiliate marketing and am earning monthly pocket money as an Amazon Associate. Your informative article shows it can be done. You guys have obviously considered each of these avenues during your research. Without disclosing your niche, could you suggest which is best for the rank beginner to tackle first, fiction or non-fiction? So who knows! Great post guys, excellent strategies. And very timely for me as well, I hope to have my book out in the next few days and have been following Steve Scott since I heard him on your podcast.

Thank you again, Spencer and Perrin, for a wonderful case study and inspiration. You guys are awesome! Yes, the sales have held up. I posted a couple of screenshots in the blog post above showing the sales through Mid-December. Good suggestion. Is there a way to create a pen name? Yes, you can create a new pen name for different niches. Spencer, thanks for this post! I like the step-by-step method. Is there an approval process for each kindle book you publish or all get accepted? And can you just start making a kindle ebook with any amazon account or do they vet you first before allowing you to upload your book?

There is no real approval process. As long as the book is in the correct kindle format you will be able to upload it successfully. Its basically instant approval. They do not vet you, just open your Kindle account and supply your basic information name, address, tin, etc and you are all set. I started out using some free promo for my eBooks, but now I use mostly Amazon sponsored ads and paid promo.

I do post to a few FB groups and use Twitter, but the Amazon sponsored ads with relevant keywords seem to work best for my novels. I alternate monthly sales and freebies with my series books. I sometimes have sales with other authors. The key is having a lot of books out there. Good, well-written books with great covers and excellent cover and backcover copy.

Right now I have 12 indie-pubbed novels on Amazon, with one non-fiction book on writing. BookBub ads are great if you can get one. I do upload books into the Kindle format using a Word. Also, the Kindle Unlimited program pays according to the amount of money in their fund.

Get Your ebook On the Kindle Store STAT!

My other projects are doing so well at the moment but will try to get into this business probably next year. Excellent blog post and very informative. Thank you so much! I love all the information you provide. Great post and I also leaned on Nick and Steve a lot during my launch in October. They were extremely helpful as was a few others. I did miss moving it first to. BUT the earnings almost double at least they did for us , which is awesome! Thank you guys! Thanks for this great resource! I have been drafting ideas for a book for some time now, so this will be a great opportunity to make it official and submit it on Amazon.

I see no way for your pen name to be tracked to you personally. Amazon would of course privately know your real name, but no one publicly would. This is an outstanding post. Really through. I used a very similar launch strategy to this even getting similar free download levels…kind of let it be after that and my paid ranking has dived so now I need to give it some love again. Thanks Nick! Hittail is different than Long Tail Pro…I believe hit tail mostly gathers data from your webmaster tools.

Long Tail Pro generates new keyword ideas on for any niche you want to research. Awesome job guys. A simply fantastic, and in depth, write up. Thanks for all the mentions here. Now I have 2 places to send people when they email me asking what they need to do to make their first Amazon book successful. Which can take a ton of time.

Congrats on the solid work. A bunch of questions: How much have you invested? Specifically — how much have you paid for FancyHands. I understand the monthly plan model; how many gigs it consumed? Did you check out freebie sites which actually have posted your promo? The amount of money spent was covered in the blog post. Yep, I know there will be copy cats from people researching on Amazon no matter what…but when you have a large audience like mine, with almost all of them being entrepreneurs, I am indeed preventing lots of additional copy cats by not revealing.

Small question how many hours do you think it took you to write your first book? We probably spent about 15 hours writing the book; but Perrin writes very fast and is highly skilled…so for others it could take much longer. Thanks spencer, This is really inspirational and motivational. After you and perrin announced your resignation from the expired domains and all blackhat or any hat techniques i also decided to make a turn over. I listened to that podcast you and perrin did which was a little bit emotional. However along these road to a new beginning, i think this post shows your seriousness.

I was already writing a book to kindle and coincidentally you published this post. Thanks a lot. How long did you take to write the book and publish? I am not a citizen from U.

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S and was submitting my tax information. Will appreciate if anyone will give me the best option now. All done. About 15 hours 2. Can I ask how big was the e-mail list that sent out the promo on the 5th day? How many clicks did you get from that e-mail promo? So, it definitely was the reason for the huge spike the last day of the free offer. Wow, what a great post. Good luck with this and your future kindle books. This post with about 7, words would sell quite good as kindle book by itself.

Good Lead generator e. So thankful for you sharing this! I wanted to know if you have added any pictures to your Kindle content or plan to? Was wondering what your position is on using pictures in your Kindle books. Excellent work! I admire both of your patience in sharing the information on your blog. If I was making money like that, I would love to tell people that follow me. Good job! I do it myself for all of my books. Also, I have a question. So…you do the math. Then immediately you can start a free promotion a special promotion for kindle only. There is no issue there, people do it all the time.

Secondly, I never said I listed our book on all of those free sites. We listed ours on about 10 the exact sites that Nick Loper listed in his blog post that I mentioned several times. I was just providing a bigger resource for additional places you can list your book for free. Thank you for this awesome article — inspirational and helpful. This sounded like an essential part of your plan.

Collect emails is primary goal. There may also be a link to our website in the book in there too. Hey Spencer, Been doing well with some smaller Niche sites and have made the jump to an authority site based on my day job. Am loving it and have several books being planned already. You had a couple great podcast guests that helped and this article is great. Thanks from just up the road…. However, non-US residents should closely consult the list of countries with whom US has a tax agreement.

Just for fun. You have go to be Sh1t1n me… it takes only 13, words of value that will benefit you audience to do this? I need to catch up… I write that in days including all the research. However, I would obviously plan more, revise more and research more if it is a book since I want it to be super value jam packed with awesomeness! For instance, if I wrote all about self help, then that is all I would want to curate correct? Yes, stick with one niche per pen name. If you want to tackle a different niche, just use a new pen name.

Best of luck! Once again you rocked it out. This is a great post, and packed full of useful info. I just published my first book yesterday and in the first day have almost downloads. Amazon once again comes in as a powerhouse for people building businesses online.

Perfect timing Spencer. I have just started writing a book and have done most of the above processes. I did not know about the marketing bit and this post provides real insights into this. I am hoping I ll get the same sales. Will certainly try my best. This is a really nice and informative article. I promote many books in amazon, but I am not sure how I can start a new one myself. Will check again your blog often to read more valuable articles!

Great article. This has to be THE most comprehensive and well written article on publishing on Amazon on the entire internet. For quite some time I have considered writing an eBook on personal injury or car accident lawsuits to help potential clients know if they are getting the proper amount from their insurance company. Rather than go into details, I will say that your post has encouraged me to start this effort in It takes a lot of time to sit down and write legal content but I have learned that this type of endeavor, once complete, will last for quite some time.

I will also be able to suggest an Amazon. Thank you so very much for this resource and if I ever need a kick in the rear to get my eBook complete I will just come back to this post! Thanks for the compliments David! I think Amazon books have a lot of potential in certain markets. Really nice to read your post. One question though..

Do you thing hiring a writer would still bring good success? There are some links you shared that really are useful. I felt the same way when I started with Kindle business 4 months ago: why not earlier! This is an amazing read. I have self-published 3 books. How do you think your method would work on an existing title if I took one of these titles and picked up with step 14?

I just want to thank you for this awesome article.

It gave me confidence that even without an existing platform, I can have a successful ebook launch. I just launched my ebook this weekend and following the strategies you teach here, my launch was successful beyond my wildest dream.

Publish Your ebook to Amazon Kindle with Lulu

I managed to reach 99 in the Free store, and my book is currently priced at 99 cents. Great article , I will be trying these suggestions out for my next book launch, hopefully the results will be similar. Any feedback would be greatly appreciated. Thanks again. Through the 5 day free promotion, it had about downloads and has 7 5-star reviews. It was ranked 1 in both of its sub-categories pretty much the whole time after the first day. So far — no sales; very disappointing. Do you mind sharing what happened the day you finished your free promotion and switched it to paid? If you recall.

I made sure the the books are of top quality. I sold books in the first 3 days of the launch. I can honestly say that I sell more books directly from my website in PDF format than what Amazon does. Sounds like you did everything right for the launch, reviews, and a quality book itself. Would you mind sharing what category the book was in? That is the only thing I can think of is that you picked an extremely difficult category that has established books or authors.

Some broad categories or competitive categories can be extremely difficult to crack. One topic i wanted more clarity on was the ISBN number and copyrights? Loved the post! It was FULL of value and super timely for me to find. Thanks Spencer! I am just speechless. Waiting for such kind of posts again. Thank You. Thanks Spencer for this amazing post, i am also trying to publish one and definitely would be following your steps. Hello Spencer, thanks for your response. I know this is basically a post on Amazon Kindle books and i am writing on amazon affiliates but this is so because of the way you have taken out the niche for writing the kindle book based on the rank.

Sorry my questions might be very naive type but i am a struggling affiliate marketer and i have not much experience in this. The ranks simply tell you how many products are being sold. Determing what products to go after is a complex process and involves more than just the amazon best sellers rank. The answer is, it depends! Super useful post. Yep, we discovered that subreddit and others after publishing this post that seem to work well. Thanks for mentioning! Certain niches could have good success reaching out via email to bloggers that are relevant to your book. Ideally you can do this ahead of time before your launch to have the most impact.

I'll admit that Perrin and I tried reaching out to several bloggers but had almost no success in getting mentions. Luckily, that didn't seem to matter as we still ranked very well naturally in Amazon's ecosystem with the other marketing efforts that we did. You can try Publisher Rocket right here to get the same success than I had or even better! By Spencer Haws June 12, Comments. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? I Love to Learn. There was an error submitting your subscription.

Please try again. Email Address. You may also like View all. Awesome post guys, really inspirational to read of your success! How long was your book, closer to the 10k or 25k limits you mentioned? Did you write all the content yourself or was that outsourced to an expert in the field? Per Snickety :. Great case study, guys! Wishing you well as you explore this new channel! Hey Spencer, congrats on this success! Do you think a Udemy course would be a good addition for this to increase profits? Another great post guys, thank you! Really inspirational story, congratulations for the success!

Thanks so much for writing this post and I am also considering to write my next eBook. Thanks Eve! Thanks Matt. We see no reason to reveal the books or authority site at this point. Thanks for this, really enjoyed reading this on my lunchtime. Thanks, Martin. Hey Kent, We have 4.

I love it… Thank you for putting this post together and making it seem so easy. Yes, please a Podcast on this would be great too. Wow, I am impressed by your huge success with this experiment. You got me thinking. You knocked it out of the park with this post. Thanks Jon…a lot of effort went into this one.

Taking Action as I speak! Would you consider adding ReadingDeals. Thanks so much! Great job Spencer and Perrin! Extremely helpful and very inspiring! Gents, Its been said a few times already, but awesome post. Thanks Jason. Amazon handles all the sales tax issues. Thanks man! We definitely referenced your stuff a ton during this process. Awesome…sounds great Roger! Glad you found some value from the post and comments. What an awesome, resource rich post. Well done. As an avid reader, I enjoy both fiction and non-fiction. Thanks Ted…best of luck with your book launch!

Not sure if I missed it somewhere, but how have the sales held up since late November? Awesome, thanks! When using a pen name, do you use a picture or avatar on amazon? You can do either. Picture is probably better though. Do you just use a royalty picture or do you use your own picture? Most independently published authors fall into one of two camps: Those selling books on their own website using an ecommerce tool; and those selling only through Amazon. I started out in the first camp two years ago when I used Gumroad to self-publish the ebook , Eat Awesome. Gumroad allows you to sell a variety of digital products from your own web site, including ebooks, music and software.

Setup takes less than five minutes. Sales during the first four months exceeded 4, downloads. It gives us the tools to create and sell digital books; print and sell paperback copies on demand; add author pages and even market books. Here are five Amazon services, all of them free to set up, that every indie author needs to know about. Kindle Direct Publishing. This service, known by the shorthand KDP, enables indie authors to sell the digital version of their books on Amazon. There's no charge to upload the file.

Let's say you have written your book in Word and want to convert it to mobi. You can do this using the free software Calibre available for PC or Mac. Another option is to pay one of the many digital publishing or formatting companies that offer the service of converting a Word file to the digital format of your choice. Pricing is either per book or based on the number of words. With a professional service you should expect to pay in the hundreds of dollars to have your book set up, formatted and converted from a Word DOC to a mobi or ePub file.

You can locate less expensive services through fiverr. One of the nice things about KDP is that Amazon does not require digital exclusivity. So authors can still sell the same digital book anywhere else on the Internet on through other stores like The Nook Book Store or iTunes. KDP Select. By using this service, rather than the plain-vanilla one, you tap into Amazon's marketing muscle.

To do that you must give them an exclusive on your digital book for 90 days.

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Authors get paid a percentage of the total amount Amazon Prime members pay for each book lent out. KDP Select also gives you the option to make your book free or discounted for up to five days, as part of your promotional campaign.

The Ultimate Guide to Publishing Your eBook on Amazon's Kindle Platform - Copyblogger

During that time, it appears on sales pages on Amazon. Though you will obviously earn nothing from these sales, it can help build buzz for your book just as you are launching it. If you subscribe to the theory that offering a book for free — even briefly — can ultimately pay off, there are also lots of websites that promote free or discounted Kindle books to massive audiences. Bookbub is the largest, with over 2 million subscribers.

Using Bookbub, Book Gorilla the second largest Kindle promotion company and my own marketing efforts, I drove 39, downloads to Everything I Know in just three days. I have now sold more than 4, copies. Based on my conversations with other indie authors and their posts on various message boards and blogs, other authors also see huge sales on days when their books are discounted, and even more massive downloads on days when those books are free. This, in turn, leads to higher than usual sales on the days right after promotions when the book has gone back to its regular price , and generally helps to expand awareness of the book.

It lets you sell a paperback copy of your book either on CreateSpace. They give you a base price; you make the public price something over that.

141 responses to “#1 on Amazon: An Ebook Marketing Guide for Self Publishers”

Authors design or can have CreateSpace design for an extra fee a cover and upload their content in PDF format. CreateSpace also lets you link a Kindle version of your book to the paperback. This way, purchasers can pick their format on the same sales page, which is a helpful customer-oriented feature.